AI · Evolutionary Advertising

Evolution
for advertising.

Finch Labs runs genetic algorithms on real ad performance data to discover the creative variants that actually move the business — across Meta, Google, and Shopify, measured well beyond the last click.

The platform

Two modules.
One platform.

Finch

Ad evolution

Generates ad variants from your product knowledge. Mutates the winners, crosses promising lineages, and culls the rest. Each generation learns from the last — guided by real performance, not just CTR.

  • Goal-adaptive fitness scoring
  • Per-island gene inheritance
  • Creative pre-screening before you spend
Galton

Ad analytics

Measures what ads actually drove the business — not what got credited. Marketing-mix modeling, causal-impact analysis, and brand-health signals in one place, so the platform dashboard stops lying to you.

  • Long-window MMM with adstock decay
  • Causal impact & incrementality patterns
  • Customer LTV & retention cohorts
Built for

Operators who care about real growth.

Direct brands

One company, one Shopify, one Meta account, one Google Ads. Many campaigns running. Finch evolves the creative; Galton tells you what's actually working — and what only looks like it is.

Agencies

Manage multiple client accounts under one login. White-label the experience so your clients see your brand. Per-account integrations, per-account analytics, per-account experiments — all isolated.

Status

Currently in closed beta.

We're onboarding hand-invited brands and agencies. If you'd like to be one of them, get in touch.

hello@finchlabs.ai →